Retail and Marketing Management

(Center for Vocation)

This 3-year Retail and Marketing Management Degree helps you to get insights into the retail and marketing management field. The program provides you with immersive details on subjects like Retail Operations, Digital Marketing, Marketing Fundamentals, Financial Management, Consumer Behaviour, Branding, etc. The course gives you a comprehensive understanding of the principles and practices that are essential for students to succeed in the ever-evolving world of retail marketing. Key concepts like inventory management, store layout, visual merchandising etc. are taught to students. Real world case studies are also used to provide a clear and deeper understanding of various key concepts to students. Students are also informed about the important role; technology plays in retail operations with emphasis on tracking customer trends and creating marketing campaigns that appeal to the target audience.

Our USP’s at IMEC-

IMEC helps you to get a real-world exposure by providing the following:

  • Real life case studies, industrial visits, internships etc. All these activities help the students to get in-depth knowledge about the various subjects and prepares you for a career in the ever-growing Retail and Marketing industry. 

Eligibility Criteria:

To take admission in the course, candidates must have passed 10+2 from a recognized board with minimum 45% marks.

Career Scope after the course-

After doing the course, students can find employment in various organisations as Retail Managers, Marketing Managers, Product Managers, E-Commerce Specialists, Visual Merchandisers etc. The industry-oriented curriculum prepares you for a career in the Retail Sector and opens doorway of opportunities across various industries. Students can also find employment in showrooms and other retail outlets owned by branded companies. This course provides a holistic education to students and prepares them for a successful career in the Retail Industry.

Our USP’s at IMEC-

We At IMEC, we provide you with the following:

  • Experiential learning and hands-on-experience related to all the aspects of the Hospitality Business. This would include Internships with reputed organisations to hone your people and department specific skills. 
  • Regular Industrial visits to renowned Hotel properties to observe the best practices being followed by industry leaders.
  • In addition to this guest lectures from reputed and industry specific personnel to help you understand the nuances of the business and the latest industry trends. We are also committed to improving your communications and other soft skills to make your better and competent Hospitality professionals to handle the future challenges.

Career Scope after the Course:

After completing the course, students are prepared for diverse career paths within the hospitality sector, including hotel management, event planning, catering, and tourism. The Hotel and Hospitality Management course equips individuals with the tools to thrive in this dynamic industry, fostering the essential skills required for successful leadership and service excellence in the realm of hospitality. This degree will equip you to start your career journeys in various reputed hotel properties in various departments like Front office, Housekeeping, F& B Production, F & B Service, Event Management, Sales and Service, Consulting Business etc. in reputed star properties. So, if you are passionate about being a part of the service industry this course can be a perfect way to enter the industry and turn your hospitality dreams into a reality


Frequency Asked Question

Eligibility criteria typically include completing 10+2 or equivalent education from a recognized board with a minimum aggregate score of 50%.

The curriculum usually includes subjects such as Retail Marketing, Retail Operations Management, Merchandising Management, Consumer Behavior, Supply Chain Management, Store Layout and Design, Retail Technology, and Entrepreneurship in Retail, among others.

Salary packages for graduates in Retail Management can vary based on factors such as the reputation of the institution, the graduate’s skills and experience, the type of employer, and prevailing market conditions. Entry-level salaries may range from a few lakhs to several lakhs per annum.

Yes, graduates can pursue advanced degrees such as Master’s in Retail Management, MBA with a specialization in Retail Management, or certifications like Certified Retail Professional (CRP) to further enhance their knowledge and skills and advance their careers in the retail industry.

Retail Management graduates can pursue roles such as Store Manager, Assistant Store Manager, Retail Operations Manager, Merchandiser, Buyer, Visual Merchandiser, Sales Executive, Marketing Coordinator, Customer Relationship Manager, Inventory Manager, and Retail Analyst.

Key skills for success in the retail industry include strong communication and interpersonal skills, customer service orientation, problem-solving abilities, analytical skills, sales acumen, merchandising skills, leadership qualities, adaptability, and a good understanding of market trends and consumer behavior.

Graduates should stay updated with emerging trends such as omnichannel retailing, personalized shopping experiences, data-driven decision-making, sustainability practices, digital transformation, and the integration of technology in retail operations.

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